Why Choose Scooter Advertising?

The transport out-of-home (OOH) advertising industry is constantly evolving, with new and innovative methods emerging to capture consumers' attention in dynamic urban environments. Among these methods, scooter advertising has carved out a unique niche, offering advantages that traditional OOH formats, like billboards and buses, can’t match. Here’s why moped advertising is becoming a go-to solution for brands looking to make a powerful impact:

​

1. Unmatched Mobility and Flexibility

​

• Reach Audiences Anywhere, Anytime: Unlike fixed-location billboards, mopeds can reach different areas throughout the day, ensuring that your ad is seen by varied audiences. Whether it’s morning commuters in the city centre or evening diners in the suburbs, your message moves with the flow of the city.

• Better Access to Narrow or Busy Streets: Mopeds can navigate through tight urban streets and areas where larger vehicles cannot. This ensures that your advertisement reaches pedestrians, cyclists, and motorists in high-density areas, such as pedestrian zones, university districts, and popular nightlife spots.

​

2. High Engagement Rates through Dynamic Advertising

​

• Eye-Catching Movement: Moving advertisements naturally draw more attention than static ones. Studies have shown that ads on vehicles can be 15% to 20% more memorable than traditional billboards because movement makes them harder to ignore. When a branded moped passes by, it creates a brief but impactful moment, leaving a lasting impression.

• Repetitive Exposure: With consistent routes through high-traffic areas, mopeds can provide multiple daily exposures to the same audience, reinforcing brand recall. This repetition is essential in crowded markets where consumers are constantly bombarded with advertisements.

• Engaging Design Options: The unique shape and structure of delivery boxes allow for creative ad designs that wrap around the moped, creating a mini billboard that targets both sides as well as the back. This ensures that no matter what angle someone views the moped from, they see your brand message clearly.

​

3. Local Targeting for Better ROI

​​​

• Neighbourhood-Level Reach: Whether it’s delivering ads in the bustling streets of Birmingham’s Jewellery Quarter or circulating through the residential areas of Edgbaston, mopeds bring your brand directly to the community you want to connect with.

• With on-demand delivery being the go-to for successful businesses, our scooter boxes can be seen even at the local highstreets, so even consumers who don't tend to visit the busier highstreets, they are still being exposed to our boxes locally.

​

4. Cost-Effective with a High Impact

​

• Lower Costs Compared to Traditional Media: Running ads on buses or placing large billboards in the city centre can be expensive. Moped advertising offers a more affordable alternative with a similar level of reach, making it especially appealing for small and medium-sized businesses with tight marketing budgets.

• Maximize Reach for Every Pound Spent: With the flexibility to increase or decrease the number of mopeds in your campaign, you can scale your investment based on your needs. This allows you to start small and expand as you see results, giving you full control over your advertising spend.

• Greater Reach in High-Traffic Zones: For the cost, few other OOH options can compete with the amount of impressions per pound that moped advertising offers. This makes it an efficient choice for businesses seeking a significant presence in urban markets.

​

5. Eco-Friendly and Community-Friendly Approach

​​

• Align Your Brand with Sustainability: Many consumers today are drawn to brands that prioritize environmental responsibility. Moped advertising offers a low-carbon footprint option compared to larger diesel-powered vehicles, aligning your brand with green practices. This can help your brand build a positive image among eco-conscious consumers.

• Supporting Local Delivery Riders: By advertising on moped delivery boxes, your brand not only gains visibility but also supports local delivery riders, fostering a sense of community involvement. This can resonate well with customers who value local businesses and community-driven initiatives.