Effective Date: 11/05/23

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We review each ad against our full internal advertising policies, we check and verify the ad to ensure that it is compliant, legal, honest and appropriate to the audience that may be exposed to it. We ensure each ad meets the requirements of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and / or the UK Code of Broadcast Advertising (BCAP Code).

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Advertisements must adhere to societal standards and avoid content or promotion that could potentially cause harm or widespread offense.

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We retain the right to refuse, remove, or limit the platforms and time slots for advertisement placement.

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The below categories are not allowed to be advertised on our outdoor platforms:

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• All tobacco and related products 

• Weapons & guns (except in context in a movie ad that’s got the correct rating approval) 

• Extremist political advertising

• Religious advertising  

• Gambling

• Alcohol

• Prostitutes 

• Sexual massage 

• Pyramid schemes 

• Escort agencies, lap-dancing, gentlemen’s clubs 

• Nudity, sexual imagery, violence, drugs, excessive blood. 

• Creative that contains people in underwear or swimwear

• Creative featuring a person shown/perceived to be shown in an overtly sexual way or position

• Creative that features an unnecessary amount of breast/bottom

• All swearing even with **** in place of all or certain letters 

• Prescription-only medicines 

• Infant formula (unless clearly follow on formula) 

• All campaigns designed to cause controversy, or which are PR stunts. 

• Advertising that may cause harm, or serious or widespread offence or may not be appropriate to the audience

• Ads that may promote hate, discrimination or incite violence

• Ads that promote events or platforms which may contain hate, discrimination or incite violence

• Ads that promote harassment, bullying or extremist views

• Ads that encourage illegal activity, or any illegal conduct, product, or enterprise

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Production specifications

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• Artwork specifications

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Overall size : 3 separate 500mm X 500mm displays 

Display size : 3 separate 460mm X 480mm displays 

File format : PDF

DPI: Minimum of 300 dpi

 

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Artwork delivery

 

• Please ensure that the artwork is delivered to contact@dynamicmedias.com with the subject being "ARTWORK" followed by your company name (e.g. ARTWORK *company name*).

• Artwork must be delivered 14 days prior your campaign start date, failure to do so could affect the duration of your ad being displayed.

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Failure of meeting these deadlines and requirements may result in the campaign being non-compliant, therefore at risk of being underdelivered in part or full.

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